It is a well documented and accepted fact that celebrity culture and the media projection of the “perfect person” have a profoundly negative effect on most teenagers, and yet the true extent of their impact is often overlooked. In this article, I will discuss both the beneficial and detrimental effects of the media’s influence on teenage culture, as well as suggesting ways in which its currently mostly negative influence can be altered to become much more positive.
Just Keep Jumping
In a classical movie scene, a young child gazes in wonder at the stars in the sky, not really aware of just how high they are. They try many methods – asking to stand on their parents’ shoulders, standing on the local rooftops, and even sometimes building various contraptions of their own design to stand on. In some variations, the parent will tell the child that they have personally touched them and challenge the child to achieve the same feat, thereby deceiving them into thinking that it can easily be done if they just try a little harder. While most would see watching the child’s obviously futile efforts as simply good entertainment, I tend to view it as a metaphor for teenage culture as it exists today.
The child is, obviously, the average teenager. He (or, as is more often the case, she) aspires towards the heights of celebrities and role models (represented by the stars), always trying to reach that level, but never managing. The more novel schemes thought up by the child denote the sometimes unusual, often self-damaging and almost always futile lengths that the aforementioned teenagers go to in order to get slightly closer to that ideal; this is most obvious in the case of girls developing eating disorders or receiving plastic surgery in the process of trying to make themselves increasingly thinner or more attractive, but does also have parallels elsewhere. Finally, the parent present in some cases is, unsurprisingly, comparable to the parents of these teenagers, who are sometimes themselves influenced and misguided by the ideals in question and expect or encourage their children to meet them. The media can also be considered to be analogous to this parent, in that it bombards teenagers with images of what they “should” be like, and offers a plethora of ways to emulate these images – most of which are inevitably futile and many of which are potentially dangerous.
(It could be argued that the few people who do succeed in becoming celebrities are analogous to astronauts, as they have gone further than anyone else – often by extravagant means – towards achieving this ultimate goal. Furthermore, while they are often mistakenly assumed to have attained these heights, they are, in reality, not much further than anyone else.)
The Root of All Evil
The parent’s motive for trying to push their children towards this ideal is obvious – parental pride and often unrealistic expectations are to blame. The parent will see their child as a product of their own work, and so will naturally want to make it as good as possible; this is occasionally at the expense of considering the child’s feelings and, more importantly, their individual limitations.
The media’s motives are less obvious, but no less basic – accumulating ever larger sums of money, usually without regard to the collateral social damage. Fashion magazines promote an ever-changing selection of trends to ensure that nobody can ever be up-to-date, encouraging people to spend increasingly more on the current top brand names; this is propagated by the ever more extravagant and bizarre outfits worn by celebrities, who are practically deified in order to advertise the outfits in question.
Naturally, the stars themselves are also blessed by association, creating a culture wherein their every action is seen to be exemplary. While such a model works when the celebrities’ actions are commendable and worthy of “role model” status, this is increasingly less the case, with the most popular stars (namely footballers and entertainers) inadvertently promoting a thuggish and disrespectful attitude.
Enough of the Fertiliser
Unlike many of the issues that I have discussed, the solution to this one is simple, although it is by no means easy to implement. The celebrities need to be encouraged to behave in a manner more befitting of their status, either by means of financial incentives, a means of greater recognition, or a combination of both. Those whose celebrity status relies on their devil-may-care image must be given less coverage, in order to more accurately convey what is considered acceptable behaviour by the general populace.
The fashion industry, too, is long overdue for a major overhaul. Here, there is a list of changes that ought to be made in order to improve its effect on society as a whole:-
- In photographs used to advertise clothing, the focus must be on the clothing itself rather than the attractiveness of the model wearing it. Using “sexy” photoshoots can only ever be counterproductive, as it by definition mostly appeals to those not within the target audience, and serves only to perpetuate the feeling that everyone must be similarly attractive in order to be successful. Furthermore, using “less attractive” models, for lack of a better phrase, would simultaneously greatly reduce the stigma surrounding average looks and allow customers to better judge which clothing would better suit them, rather than which would suit those who are so attractive that almost any outfit would look good on them. I can see no disadvantage to this for any of the parties involved.(Incidentally, on the topic of the modelling industry, I consider the very concept of paying someone obscene amounts of cash essentially for being exceptionally good looking and unemployed to be ridiculous – after all, if the government gave an “Attractiveness Benefit” to such people, totalling nearly one thousand pounds per day, people would quite rightly cry foul. However, this is a separate topic entirely, and one which I feel warrants its own article.)
- “Size zero” models should be banned outright. While this may appear to contradict my comments above, the image that such models encourage is one that society would definitely be better off without. At the opposite extreme, however, modelling agencies would not be expected or obliged to hire obese models. While the entire point of this reform would be to prevent teenagers (and, to a lesser extent, adults) becoming overly self-conscious, the impression that one should not care about their image at all is also one which should be avoided.
- The rate of change within the fashion industry should be slowed, although I can see no practical way of doing this apart from encouraging celebrities to stick with the current trends for longer periods of time. The classic scene of a child seeing a new, fashionable article of clothing, only to find that it has been made redundant by the time they have arrived at the shop, is an exaggeration, but its absurdity conveys the point well. If people are expected to spend large amounts of cash on new fashion articles, they should at least be given time to enjoy them before the trend-setters declare them obsolete.
To clarify, I am not suggesting that the industry should be abolished entirely; not only is it too large for that, but it is one for which there will always be a justified demand. I am simply suggesting that efforts should be made to reduce the stigma it creates, allowing it to become a positive influence on teenage culture that encourages people to be happy with who and what they are while still being able to make considerable sums of money. (Heck, they may even be able to make more money – increasing the group of viable models would greatly reduce the amount that each would need to be paid in order to secure a job. J)
Put Down the Ladder
I’d like to once again implore those in a position of influence to use that position responsibly. Don’t tell our children to keep jumping – you know that the stars are too high, and that any attempt to reach them will almost certainly be futile. Instead, set realistic but desirable goals that result in satisfaction rather than perpetual disappointment, and in turn help to eliminate the problems that such an idealism-based culture causes.